Contextual Business Experience - Insurance (CBX-I)

An omni-channel Insurance Sales & Service Suite.

CBX-I is a game-changer in life insurance solutions – a single platform for 3 channels:

Agent | Direct-2-Consumer (D2C) | Service Center

In today’s landscape ‘every insurance provider (irrespective of business size) requires competitive technology to provide a ‘synonymous user experience’ across each pre – and post-issue interactions with their customers.

IntellectAI’s CBX-I is a comprehensive omni-channel insurance sales & services solution that levels the playing field and helps lift you out of legacy limitations to ultimately –

expand your customer portfolio & improve your customer loyalty.
CBX-I is a game-changer

Everything a modern life insurance company needs

Lead Closer
Lead Closer

CBX-I Lead Closer app is an
insurance-specific artificial intelligence
(AI) powered Customer Relationship Management (CRM) app that enables insurance agents to sell the ‘right’ product to the ‘right’ prospect at the ‘right’ time. Furthermore, it enables insurance agents to manage leads intelligently by prioritising activities for swiftly converting a lead into a customer.

This includes information uploads (manual & automated), lead process initiations, lead engagement, analysis & qualification along with customer acquisition management. Lead Closer is built with APIs and microservices that integrate with your calendars, document management & administrative systems.

Quote and Illustration
Quote and Illustration

CBX-I’s Quote & Illustration app creates engaging interfaces compatible across multiple devices enabling insurance agents and their customers to easily compare life insurance policy related information across various products and premiums.

Detailed illustrations provide a guideline for your customers to gain comfort with their policy options and help them make an informed decision. When used as an ‘a-la-carte’ solution, the solution easily integrates with the existing CRM or e-App systems. Pre-fill functions and the ability to use your own calculation engines maximise the potential of your existing assets and consequently harmonise your customer experience.


CBX-I’s e-App provides one platform across all product lines for both your insurance agents and direct-online channels. It is fully integrated with all downstream systems including Lead Closer CRM, Needs Analysis and Quote & Illustrations for maximized application pre-fill.

Get a seamless user experience to process even the most complicated applications within minutes; and you can start on one device and complete on another, without losing any information.

The app features automated underwriting, dynamic rendering of information and underwriting questions based on real time user responses (reflexive capabilities), digital signatures and third-party integrations to medical, pharmaceutical, and payment vendors. Ruledriven STP can be triggered for initial payment of premium within the same session if all acceptance criteria are met, or a workflow is triggered for underwriter review and decision. Agent statements are intrinsic to e-App.

Customer Servicing
Customer Servicing

CBX-I’s Customer Service app primarily enables three types of services – ‘Agent-led service management’, ‘Service center led management’ or ‘Client Self-Service’ and triggers realtime processing of in-force policy endorsements, claims and terminations.

Financial endorsements include fund transfers, fund allocations, loans, withdrawals, surrenders, payment mode changes and more. Non-financial endorsements include beneficiary changes, changes in payment methods, statement requests and more. Furthermore, the solution is intuitive to divert workflow toward human intervention when required.

Both your customers and insurance agents can get real-time updates to their ‘devices of choice’ and can collaborate seamlessly with your Customer Service Representative (CSR) for a ‘continuous experience’. The feature also enables a state-of-the art, 24×7 customer experience, while reducing servicing costs and improving client satisfaction, all in one go.

Product Launcher
Product Launcher

CBX-I’s Product Launcher is a configuration app that enables technology savvy business users to create, configure and launch new products & policies with no IT involvement.

Reduce time to market on new products by simply cloning existing products and configuring for deltas quickly. It is an easily configurable low code citizen application that allows you to configure a product once and enable it across all active channels immediately.

New products or variations of products for specific campaigns can be automatically rendered on all customer-facing client and agent systems making your business truly agile in the modern competitive landscape.

Profile Management
Profile Management

CBX-I features a comprehensive profile management system with dedicated dashboards for an agent’s or customer’s portfolio.

Your insurance agents can manage their personal profile, business & customer portfolio, performance and market analytics, get alerted on actionable items for lead conversion, and get notifications on their customers for cross-sell & upsell opportunities.

Customers can manage their personal profile, holdings’ portfolio across products, view policies and endorsements, beneficiary details, claims status, communication history, payment history and more. The system, when deployed in integration with our Customer Servicing app, creates straight-through processing (STP) ability for post-issue servicing based on your workflow and business rules.

Needs Analysis
Needs Analysis

CBX-I’s Needs Analysis app is a unique goals and risk-profile based ‘product recommendation’ tool, equipped with triggers for cross-selling and upselling new products to your prospects and customers in real-time.

This enables insurance agents to ‘win better’ with opportune moments to upsell or cross-sell products with real-time recommendations during their interactions.

Delivering digitally competitive transformation to one of India’s largest insurance companies in 9 months.
Discover how CBX-I could help your company achieve your insurance portfolio goals.

Recent Accolades

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Intellect’s CBX-I profiled among Prominent Life Illustration systems in Celent’s Global edition (EMEA, APAC & LATAM) report titled “Life Insurance Illustration Systems: Global Edition – 2020 Vendor Spectrum”


IntellectAI profiled among vendors in Agent Portal Solution in Celent’s Life & Annuity Report – “Agent Portal: A Window to Digital Insurance – A Vendor Scan: Life & Annuity Edition”

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